Thursday, October 02, 2008


Interesting tag towards the end of a radio spot. It was a commercial for Walmart and included the phrase "if you can find a lower price, we'll match it". Their new tag line is "Save Money. Live Better" They're focused more on lifestyle than the lowest prices identity that they had for so long...but I wonder who else might have found that a bit jarring - the idea that you'd find a lower price somewhere other than Walmart.