Jeremy Epstein has a nice post out about the ROI on B2B social marketing. He's also got one coming on B2C, that I'm especially curious to see. He and I had had a long discussion on the topic when I was at the Discovery Channel Store, and he's really proving out a lot of the points he made then.
Online Marketing. General Manager at The Mather Group. Formerly at Zippy Shell, 1-800-PACK-RAT, Shop.org, and Discovery Channel Stores.
Sunday, May 31, 2009
Thursday, May 28, 2009
If you're looking to expand your network in DC, the Twin Tech series of parties is a great way to go. Twin Tech IV was tonight. The nice thing is the published attendee list ahead of time, so you can get a feel of who's going to be there. And, you can always watch Twitter search in realtime to see what's going on.
Wednesday, May 20, 2009
Placeholder for running post re: sprint training.
Thursday, May 14, 2009
If you have an active Twitter account, I'd highly recommend checking out Twitterfeed. Great way to get your blog posts, or other RSS feeds, included in your Twitter postings automatically. It'll answer the question of "Did we put that on Twitter?". Also, you can do some creative things. For Shop.org, we have an RSS feed of the top item on SmartBrief, and autopost it. You'll also see that in my personal Twitter feed to the left.
Monday, May 04, 2009
Interesting online marketing tactic - I got a call yesterday from a vendor that I'd last ordered from two years ago. They sell consumer products, with their typical order probably in the $40-60 range. They were calling to verify my email, and to let me know they'd send out a gift code for a discount.
It was a nice gesture, and made me wonder if:
a) the cost of sending incremental emails made the cost of the call worthwhile
b) people who received phone calls had a much higher likelihood to purchase
c) they had an excessive amount of unused time from their inbound phone reps, so they were redirecting it.
What are your thoughts?
Friday, May 01, 2009
Shop.org is hosting our first "Blauction". You can see it at http://blog.shop.org/2009/04/30/sponsorship-auction-place-your-bid-2/. We're auctioning off a sponsorship slot for our Annual Summit. We think it's a fun way to combine social media with sponsorship sales.