Sunday, February 28, 2010

Sweet Spot award for

Somewhat belatedly, I'll mention that won a Sweet Spot award for use of LinkedIn. Scroll all the way down to the bottom of the post for details.

Monday, February 22, 2010


Last week I started a new role at 1-800-PACK-RAT. I'll be heading up the website and ecommerce. They're located in Bethesda, with their operations center in Raleigh. I spent several days last week in Raleigh, and got some great photos that will be online soon. You can see my first forklift ride on Facebook :)
1-800-PACK-RAT offers moving pods that get delivered to your house. You can then keep the pods in your driveway while you complete a project, put it in storage until you need it, or moved, locally or across the country to your new house. It should be a lot of fun, there are a lot of great marketing opportunities to explore.

Oh, and I'm also hiring - looking for a marketing manager with a strong analytical background. Let me know if you're interested.

Labels: ,

Friday, February 05, 2010

WOM Slam 5

I participated in Jeremy Epstein's 5th WOM Slam on Wednesday. It was the first one that I was able to attend, and was an enjoyable experience. Jeremy does a great job of summarizing the event.

Basically, the attendees were divided into teams of 4 to 6 people, and had most of dinner to figure out WOM tactics for Microsoft's local division. From a participant standpoint, it was great fun getting to interact with other smart marketers, brainstorming tactics that could be put into play immediately for the client. And, from a sponsor's viewpoint, I can see where it's highly valuable, immediately getting thirty or so people, and their varied experiences, to focus on their current issues.

I was also impressed by Jeremy's ability to orchestrate the event, while simultaneously capturing video and audio to document it.

Labels: ,