Somewhat belatedly, I'll mention that Shop.org won a Sweet Spot award for use of LinkedIn. Scroll all the way down to the bottom of the post for details.
Online Marketing. General Manager at The Mather Group. Formerly at Zippy Shell, 1-800-PACK-RAT, Shop.org, and Discovery Channel Stores.
Sunday, February 28, 2010
Monday, February 22, 2010
Last week I started a new role at 1-800-PACK-RAT. I'll be heading up the website and ecommerce. They're located in Bethesda, with their operations center in Raleigh. I spent several days last week in Raleigh, and got some great photos that will be online soon. You can see my first forklift ride on Facebook :)
1-800-PACK-RAT offers moving pods that get delivered to your house. You can then keep the pods in your driveway while you complete a project, put it in storage until you need it, or moved, locally or across the country to your new house. It should be a lot of fun, there are a lot of great marketing opportunities to explore.
Oh, and I'm also hiring - looking for a marketing manager with a strong analytical background. Let me know if you're interested.
Friday, February 05, 2010
I participated in Jeremy Epstein's 5th WOM Slam on Wednesday. It was the first one that I was able to attend, and was an enjoyable experience. Jeremy does a great job of summarizing the event.
Basically, the attendees were divided into teams of 4 to 6 people, and had most of dinner to figure out WOM tactics for Microsoft's local division. From a participant standpoint, it was great fun getting to interact with other smart marketers, brainstorming tactics that could be put into play immediately for the client. And, from a sponsor's viewpoint, I can see where it's highly valuable, immediately getting thirty or so people, and their varied experiences, to focus on their current issues.
I was also impressed by Jeremy's ability to orchestrate the event, while simultaneously capturing video and audio to document it.