memeorandum: Fresh brewed news plus stewing views: I hightly recommend memeorandum -- it lists today's top stories, plus what top bloggers online are saying about them.
Online Marketing. General Manager at The Mather Group. Formerly at Zippy Shell, 1-800-PACK-RAT, Shop.org, and Discovery Channel Stores.
Saturday, February 26, 2005
The Video Blog Revolutionaries - I think this is going to be the next step after podcasting. There are already some neat tools out there that I'm taking a look at.
Interesting article on 7 Habits of Highly Effective Blog PR. I especially like Respect a blogger's time and intelligence: Start emails with an informative subject line. "Press release" is grounds for immediate deletion. Make emails short and concise. Avoid attachments. Especially avoid PowerPoint attachments.
I think there's a great opportunity here, although I think it's going to require substantial adjustment on the PR side to change gears.
Wednesday, February 23, 2005
AdJab interview on covering the B2B landscape
Monday, February 21, 2005
Wednesday, February 16, 2005
Some questions for Mark Jen, recently fired from Google for blogging. If you were really concerned about the firing, would you be using a gmail address, with a blog hosted by a company owned by Google? So far, I think people have picked up that you're technical, you have taken back up reading now that you're unemployed, you've met some interesting people, and that you're trying out AdSense and the Amazon affiliate program. If you were going to be a product manager, wouldn't that sort of thing be second nature? It's great to give the fees to charity, but mentioning the amount of money you're making with AdSense violates the terms of service, and would tend to give a new company pause about how you'd fit in. Interesting article I've just found with more details.
Lately, I've been reading in a lot of blogs about the concept of sell-side advertising. I'm in an airport, so I can't reference anyone at the moment, but the concept is essentially that advertisers will post the creative for their brand. Eg, here's a 468*80 banner, here's a text ad, here's an email valid for a particular period. Here's what we're going to pay for a desired action (email registration, purchase, etc.)
Then publishers (traditional, web, blog, whatever) can choose to run it, while following the rules laid down by the publisher.
From the perspective of an advertiser, I think it would be great. There are always lots of intriguing places to advertise (so, we run ads after people submit resumes for zookeepers ) that for a variety of reasons aren't practical to try (to small of a market, not enough time to focus, lack of $'s).. In this model, the advertiser could let anyone test out the ad model.
There are a few models similar. Affiliate sites have long done this
sort of thing. Plus, you could argue AdSense can do this, but it's a limited role. I think there's the potential for a centralized,
distributed marketplace. Google does appear to have the lead here,
especially if AdWords moves just beyond keywords and text in its
It'll be fascinating to see the space evolve.
Interesting traffic stats from Gawker Media. Nice experiment in transparency.
Monday, February 14, 2005
Two fun links:
English Cut the website of thomas mahon, bespoke savile row tailor, london.
Blogging from Demo: The launchpad for new technology. I really like the Vlog software. I can see how it gets really easy to do a webcast by yourself, on all sorts of interesting topics. Forbes behind the scenes with some presenters.
Sunday, February 13, 2005
Interesting advice for the unemployed Google blogger. It does strike me as strange that you would immediately start blogging with a new employer, without having a sense of what the lay of the land would be. It's also interesting how quickly his blog got picked up, clearly there are people who are constantly scanning feedster, technorati, etc., for some of the big companies that are out there.
Saturday, February 12, 2005
Neat article on hortizontal vs. vertical integration. Also, very interesting if you ever got ISP access through AT&T Wireless, and ever wondered, what happened?
Friday, February 11, 2005
Lots of interesting blogging news today. How blogging can help you find a job with a VC. How to print your blog as a book. How you can lose your job by blogging and spreading political rumors. And, per the Washington Post, how blogging can cost you your job.