Great article in SI.com today on thinking unconventionally - an interview with Bill James who makes the case for challenging conventional wisdom in your industry.
Online Marketing. General Manager at The Mather Group. Formerly at Zippy Shell, 1-800-PACK-RAT, Shop.org, and Discovery Channel Stores.
Monday, August 31, 2009
Tuesday, August 18, 2009
One of my favorite magazine issues of the year is the INC 500. It's always fascinating to see the companies that make up the fastest growing segment of the business community.
When I was at Discovery Stores, we worked with Ignite Media (then AIS) to help manage our DRTV programs. They had some innovative programs that helped us run successful DRTV programs for shows like Planet Earth. Great to see them doing well, and at #418 on the list, growing 618% over the last three years. Congrats Mike!