Wednesday, May 28, 2008

Niche marketing

We recently received our copy of the Internet Retailer 500 at Discovery. It's always fascinating to see some of the varieties of retailers that are out there. I saw a post from Central Vacuums on their blog about being #495. I'd never even considered the idea of a centralized vacuum system. Two of the most useful pages on the top 10 results in Google for Central Vacuums were a buying guide, and, which linked to "7 reasons to install a central vacuum cleaner system in your new or existing home" across the top of the page.
Any other intriguing retailers out there you've noticed?

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Monday, May 19, 2008

Online reputation management

There's a lot of online marketing literature that I've seen lately about online reputation management. Normally, they're part of a pitch to purchase either a) a service to monitor postings online about your company or b) a service to make lots of postings about your company, hopefully driving the negative sites about your company out of the Google Top 10.

I recently got carpet installed, and one of the companies that we got a quote from was Empire Today. Rather than go into the whole experience, in general, if a salesperson invites you to go check out comparable prices, he either is very confident in his product, or he's betting that you're lazy, and his assurance will be enough for you. In this case, the local carpet store, without any high pressure sales, was considerably less expensive, for what seems to be a better product.

Four out of the top 10 results in Google, are for negative sites on the company.
It looks like Empire today, is trying their own version of reputation management. They have several testimonial sites: and that rank fairly well. Unfortunately, they don't hit authentic notes. The right side, containing Empire Today contact information, isn't quite keyword stuffing, but looks pretty close. And, there don't seem to be any negative reviews on the company site :)
There is a very thorough analysis of the Empire model from a blog called Flooring the Consumer, that I'd recommend if you're curious about how they relate to the overall flooring industry.

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Tuesday, May 13, 2008

Favorite E-marketing quotes

Stumbled across Dan Perry's favorite e-marketing quotes today. I'd love to see the date he posted it, but most of the quotes are thought provoking.

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Friday, May 02, 2008


Darian likes to refer to "Yet Another Social Network." Seeing the growth among business acquaintances reminds me of a year or two ago, when a steady stream of folks discovery LinkedIn. Now everyone's joining Facebook, which makes for some interesting collisions of worlds. What am I supposed to make of the announcement that "[former president of the company I used to work for] added the Pillow Fight application?"

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