I get a ton of email. I get a lot of email from web merchants, especially after my stint at Shop.org. I'm used to all sorts of subject lines, but "And the winner is...Josh!" really got me going. The email told me that I've won "free invitations and announcements". It turns out, you get 10 invitations for free! However, to upload your design is $4.99, if you want a proof that's $1.99, etc, etc. Plus shipping.
I'd love to hear how that email performed, if anyone has stats.