Online Marketing. General Manager at The Mather Group. Formerly at Zippy Shell, 1-800-PACK-RAT, Shop.org, and Discovery Channel Stores.
Saturday, January 30, 2010
Tuesday, January 26, 2010
Yesterday I moderated a table at the Social Media Club of DC's Breakfast Shonali had a nice writeup. A couple weeks ago, I also moderated two tables on social media at the NRF's Big Show in New York City. The attendees varied in experience. The one common thread I heard was the need to understand what tools customers are using now, and what they'll likely migrate to in the future. The links provide a good jumping point for some of the discussions spun out from those tables.
Sunday, January 24, 2010
While attending the National Retail Federation's Big Show in New York City, I noticed an interesting development at the sessions. In the sessions that Shop.org had programmed, every time a new slide came up, cameras came out and 10-20 people in the audience took a picture of the slide. It reminded me of the start of a SuperBowl, with camera flashes going off everywhere. Anyone have a theory on why people are doing this (sharing with their company, perhaps?) when most of the speakers did offer to send out a copy of the PPT.