Huey Lewis played at Wolf Trap last night. Great night, even with the monsoon (or whatever your call 4 inches of rain, and 40mph winds) that blew through. Played the Sports Album from start to finish - reminds me of bloggers recycling their old posts.
Online Marketing. General Manager at The Mather Group. Formerly at Zippy Shell, 1-800-PACK-RAT, Shop.org, and Discovery Channel Stores.
Wednesday, August 14, 2013
Thursday, August 01, 2013
On 10 emails split testing... (480k total sent) Putting the persons name in the subject line got less opens by a decent margin then putting it in. Also putting the persons name IN the email had less clicks/engagement. I think people are used to that "personalization" as marketing from the get go.