Online Marketing. General Manager at The Mather Group. Formerly at Zippy Shell, 1-800-PACK-RAT, Shop.org, and Discovery Channel Stores.
Thursday, August 01, 2013
On 10 emails split testing... (480k total sent) Putting the persons name in the subject line got less opens by a decent margin then putting it in. Also putting the persons name IN the email had less clicks/engagement. I think people are used to that "personalization" as marketing from the get go.