Miscellania on e-marketing and social media. VP of Marketing for 1-800-PACK-RAT. Used to be at Shop.org, and Discovery Channel Stores.
Thursday, August 01, 2013
On 10 emails split testing... (480k total sent) Putting the persons name in the subject line got less opens by a decent margin then putting it in. Also putting the persons name IN the email had less clicks/engagement. I think people are used to that "personalization" as marketing from the get go.