Pleased to announce I'll be speaking at the upcoming Campaigns and Marketing Summit on November 13. I'll be on a panel on Facebook and 1:1 marketing.
Miscellania on e-marketing and social media. VP of Marketing for 1-800-PACK-RAT. Used to be at Shop.org, and Discovery Channel Stores.
Thursday, October 15, 2015
Sunday, September 20, 2015
Fascinating news for the SEO folks out there. Google Plus continues to lose value in rankings. Time to tweak your approach, again.
Monday, June 08, 2015
Hat tip to Jiffy Lube for a clever SEO tactic. On their locations pages, they have a list of services. Those services that they don't offer are in the same text, just grey. They index pretty well, to, for the services they don't offer.
Monday, May 04, 2015
I'm looking forward to talking at the Mid Atlantic Marketing Summit this Friday. It's something I've done the last few years, and always enjoy the exchange of ideas there.
Tuesday, April 14, 2015
I had the pleasure of visiting my friend Floyd in Chicago recently. He runs Complete Crewing, a production company in Chicago. Basically, they take care of all the labor for convention centers like McCormick Place. What I found particularly interesting was that they've carved out a niche, by basically knowing more about one particular area than anyone else.
The labor laws in Chicago appear so byzantine, that some companies bypass Chicago as a site for shows, and others need a resource to navigate them. That's where Floyd comes in. They've got complete guides to venues (in many cases,more thorough than those venues) and due to the frequency of their work, relationships with all of the unions. Fascinating to see in action - and a great old brick building for a workplace.
Friday, January 09, 2015
As a former employee of Shop.org, and as a public service, I offer the following tips on what to bring to the NRF Big Show in NYC next week.
1. Very comfortable shoes
2. Some sort of easy on-easy off clothing - a sweater you can pocket or tie around your waist.
3. A bottle of water or cough drops. The Javits center is dry. Really, dry.
4. Your phone
5. A charger for your phone - everyone there wants an outlet
6. Snacks - If you enjoy 50 person lines for a $13 sandwich, don't bother, but a bag of trail mix or beef jerky will come in handy.
7. Some sort of shoulder wearable bag. Or a backpack, even. Despite your best efforts not to collect swag (but I totally needed a tshirt from the vendor of the self wrapping conveyor line), you'll need somewehre to put it.
8. A link to the official Big Show resources page: http://bigshow15.nrf.com/resources It'll definitely come in handy when you forget where you're supposed to be going.
9. A paper backup of your schedule/your hotel info/crucial information. Every year, something happens to someones phone - lost, forgotten, dropped, dead battery... Like the Boy Scouts say, "be prepared.
10. Bring the bar coded email for registration. It'll save you hours if you get there at peak registration.
Thursday, November 06, 2014
Tuesday, August 05, 2014
Monday, August 04, 2014
How'd we get to August already without an update? Time flies...
Tuesday, May 13, 2014
Not only has the company struggled to shed the cloak of customer suspicion since the hacking scandal was revealed, it's also struggling to recover from a shaky start in its expansion into Canada. With Target shares having fallen 3% since this morning, the company needs a boost badly. Steinhafel's departure can , perhaps, give them that.
Target is Just One of Many Hit by Cyber-Attacks in the Last Six Months
Target is certainly not the first company to be hit by cybercriminals, and, undoubtedly, it won't be the last. Arts and crafts retailer Michael's only recently recovered from an eight-month stretch of data theft that affected more than 2.6 million American shoppers. The difference with Target, beyond the scope of the attack, is that the CEO of Michael's remains at the head of the company. However, many say that Target ousting its CEO could be a sign of things to come as companies continue to let their digital security measures run lax. In other words, people will actually be held accountable for negligence.
Is Anything Being Done to Contain These Issues?
Realizing that billion dollar corporations aren't quite up to the task of monitoring and avoiding these issues -- not to mention letting those affected know of issues in a timely manner -- the Obama Administration and many others on Capitol Hill are working on a series of so-called "Data-Theft Laws" in order to hold companies found guilty of neglecting security responsible when their customers are affected. Further, the laws will set up a security framework, giving these same companies better resources with which to alert their customers when there is an issue. It's a situation that can adequately be summed up as better-late-than-never, but legislation coupled with corporate CEOs actually being held accountable when things go wrong is a definite sign of progress.
Thursday, March 27, 2014
New article on Remark Media up on Seeking Alpha. 4 Catalysts coming up soon. Check it out.
Tuesday, March 25, 2014
I found out that I'll be speaking again this year at the Mid-Atlantic Summit in Tysons on 4/24. It was a great event last year. More details to come at their site.
Saturday, March 08, 2014
Good SEM stats from this past holiday season. Interesting, and unsurprising, to see 40+% of sales were driven by Google in one way or another.
Wednesday, February 26, 2014
Tuesday, February 11, 2014
While I'm normally a fan of Bulletproof coffee, today's tip is much easier - 4:30 coffee is good for 4:30, not so good for 12:30 later on.
Saturday, February 01, 2014
Shop.org has a call for speakers for their Annual Summit. Great chance to speak in front of the industry.
Monday, January 27, 2014
I'm starting a new series, doing reviews of a variety of Ecommerce sites. If you're interested in being included, or having me look at a particular site, please let me know.
Tuesday, January 21, 2014
Thursday, January 09, 2014
Anyone else ran into this? Placing an order on the Amtrak website, and then a hard crash. "Gateway error" and that's it. No recommendation, and the ordering's just dead. #orderingfail
Wednesday, January 01, 2014
Make it your best one yet!
Sunday, December 01, 2013
Unbelievable ending to the Auburn-Alabama game. Most memorable game I've seen since the Michael Westbrook prayer about a decade ago.
Tuesday, October 29, 2013
Monday, September 23, 2013
Option 1: Walk up, grab rope and pull
Option 2: With the benefit of hindsight, notice the following:
a) without anywhere substantial to brace your feet, you're pulling entirely with your arms
b) there's a piece of wood that doesn't move (unlike mud), that feet can be braced on.
c) in general, pulling things with both feet braced is substantially easier
d) I'm at my absolute strongest deadlifting, so putting both feet against the vertical post will work best
e) Deadlifting is toughest at the beginning, so bend your legs a bit to make sure you're at your strongest point, when you need to do the work.
f) Once you get momentum going, keep going, it's much easier.
g) There's a reason people on the "Strongest Man" contest wear gloves. Ouch!.
h) Don't be afraid to ask for help if you need it
i) Sometimes there are unexpected rewards - like free kettle corn if you succeed.