Nice article by Website Magazine on Facebook Live. Been seeing a lot of success with it lately.
Online Marketing. General Manager at The Mather Group. Formerly at Zippy Shell, 1-800-PACK-RAT, Shop.org, and Discovery Channel Stores.
Thursday, April 28, 2016
Tuesday, April 19, 2016
I thought it would be fun to put together a podcast (or blog) series on CEOs I've worked for. Contemplating starting with David Zaslav from Discovery. Any of my fellow alumni want to share stories for when I around to putting it online?
Sunday, March 06, 2016
I've had a lot of interest in trying out Google's Smart Goals, as I've worked with a number of small businesses who have trouble setting up conversions. Unfortunately, after trying 15 different accounts, none of them seemed to qualify to use them. So for now, I'll just rely on external reports on how they're working.
Tuesday, January 19, 2016
I was recently at a conference and caught up with some of my friends at States Logistics. They're in a recently updated building in California (and they have a nice set up in Arizona, in their warehouse, too). The different areas give you a lot of environments for doing work. Overall, a great space - plenty of easy ways to change your environment, if you just need a change of scenery to inspire you.
Sunday, December 27, 2015
Wednesday, December 02, 2015
Ever wonder how your Uber drivers rate you?
help, account, i want to know my rating
Thursday, October 15, 2015
Pleased to announce I'll be speaking at the upcoming Campaigns and Marketing Summit on November 13. I'll be on a panel on Facebook and 1:1 marketing.
Sunday, September 20, 2015
Fascinating news for the SEO folks out there. Google Plus continues to lose value in rankings. Time to tweak your approach, again.
Monday, June 08, 2015
Hat tip to Jiffy Lube for a clever SEO tactic. On their locations pages, they have a list of services. Those services that they don't offer are in the same text, just grey. They index pretty well, to, for the services they don't offer.
Monday, May 04, 2015
I'm looking forward to talking at the Mid Atlantic Marketing Summit this Friday. It's something I've done the last few years, and always enjoy the exchange of ideas there.
Tuesday, April 14, 2015
I had the pleasure of visiting my friend Floyd in Chicago recently. He runs Complete Crewing, a production company in Chicago. Basically, they take care of all the labor for convention centers like McCormick Place. What I found particularly interesting was that they've carved out a niche, by basically knowing more about one particular area than anyone else.
The labor laws in Chicago appear so byzantine, that some companies bypass Chicago as a site for shows, and others need a resource to navigate them. That's where Floyd comes in. They've got complete guides to venues (in many cases,more thorough than those venues) and due to the frequency of their work, relationships with all of the unions. Fascinating to see in action - and a great old brick building for a workplace.
Friday, January 09, 2015
As a former employee of Shop.org, and as a public service, I offer the following tips on what to bring to the NRF Big Show in NYC next week.
1. Very comfortable shoes
2. Some sort of easy on-easy off clothing - a sweater you can pocket or tie around your waist.
3. A bottle of water or cough drops. The Javits center is dry. Really, dry.
4. Your phone
5. A charger for your phone - everyone there wants an outlet
6. Snacks - If you enjoy 50 person lines for a $13 sandwich, don't bother, but a bag of trail mix or beef jerky will come in handy.
7. Some sort of shoulder wearable bag. Or a backpack, even. Despite your best efforts not to collect swag (but I totally needed a tshirt from the vendor of the self wrapping conveyor line), you'll need somewehre to put it.
8. A link to the official Big Show resources page: http://bigshow15.nrf.com/resources It'll definitely come in handy when you forget where you're supposed to be going.
9. A paper backup of your schedule/your hotel info/crucial information. Every year, something happens to someones phone - lost, forgotten, dropped, dead battery... Like the Boy Scouts say, "be prepared.
10. Bring the bar coded email for registration. It'll save you hours if you get there at peak registration.
Thursday, November 06, 2014
Tuesday, August 05, 2014
Monday, August 04, 2014
How'd we get to August already without an update? Time flies...
Tuesday, May 13, 2014
Not only has the company struggled to shed the cloak of customer suspicion since the hacking scandal was revealed, it's also struggling to recover from a shaky start in its expansion into Canada. With Target shares having fallen 3% since this morning, the company needs a boost badly. Steinhafel's departure can , perhaps, give them that.
Target is Just One of Many Hit by Cyber-Attacks in the Last Six Months
Target is certainly not the first company to be hit by cybercriminals, and, undoubtedly, it won't be the last. Arts and crafts retailer Michael's only recently recovered from an eight-month stretch of data theft that affected more than 2.6 million American shoppers. The difference with Target, beyond the scope of the attack, is that the CEO of Michael's remains at the head of the company. However, many say that Target ousting its CEO could be a sign of things to come as companies continue to let their digital security measures run lax. In other words, people will actually be held accountable for negligence.
Is Anything Being Done to Contain These Issues?
Realizing that billion dollar corporations aren't quite up to the task of monitoring and avoiding these issues -- not to mention letting those affected know of issues in a timely manner -- the Obama Administration and many others on Capitol Hill are working on a series of so-called "Data-Theft Laws" in order to hold companies found guilty of neglecting security responsible when their customers are affected. Further, the laws will set up a security framework, giving these same companies better resources with which to alert their customers when there is an issue. It's a situation that can adequately be summed up as better-late-than-never, but legislation coupled with corporate CEOs actually being held accountable when things go wrong is a definite sign of progress.
Thursday, March 27, 2014
New article on Remark Media up on Seeking Alpha. 4 Catalysts coming up soon. Check it out.
Tuesday, March 25, 2014
I found out that I'll be speaking again this year at the Mid-Atlantic Summit in Tysons on 4/24. It was a great event last year. More details to come at their site.
Saturday, March 08, 2014
Good SEM stats from this past holiday season. Interesting, and unsurprising, to see 40+% of sales were driven by Google in one way or another.
Wednesday, February 26, 2014
Tuesday, February 11, 2014
While I'm normally a fan of Bulletproof coffee, today's tip is much easier - 4:30 coffee is good for 4:30, not so good for 12:30 later on.
Saturday, February 01, 2014
Shop.org has a call for speakers for their Annual Summit. Great chance to speak in front of the industry.
Monday, January 27, 2014
I'm starting a new series, doing reviews of a variety of Ecommerce sites. If you're interested in being included, or having me look at a particular site, please let me know.