I've had a lot of interest in trying out Google's Smart Goals, as I've worked with a number of small businesses who have trouble setting up conversions. Unfortunately, after trying 15 different accounts, none of them seemed to qualify to use them. So for now, I'll just rely on external reports on how they're working.
Online Marketing. General Manager at The Mather Group. Formerly at Zippy Shell, 1-800-PACK-RAT, Shop.org, and Discovery Channel Stores.