Hat tip to Jiffy Lube for a clever SEO tactic. On their locations pages, they have a list of services. Those services that they don't offer are in the same text, just grey. They index pretty well, to, for the services they don't offer.
Online Marketing. General Manager at The Mather Group. Formerly at Zippy Shell, 1-800-PACK-RAT, Shop.org, and Discovery Channel Stores.