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Saturday, February 26, 2005

Interesting article on 7 Habits of Highly Effective Blog PR. I especially like Respect a blogger's time and intelligence: Start emails with an informative subject line. "Press release" is grounds for immediate deletion. Make emails short and concise. Avoid attachments. Especially avoid PowerPoint attachments.
I think there's a great opportunity here, although I think it's going to require substantial adjustment on the PR side to change gears.

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