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Friday, February 05, 2010

WOM Slam 5

I participated in Jeremy Epstein's 5th WOM Slam on Wednesday. It was the first one that I was able to attend, and was an enjoyable experience. Jeremy does a great job of summarizing the event.

Basically, the attendees were divided into teams of 4 to 6 people, and had most of dinner to figure out WOM tactics for Microsoft's local division. From a participant standpoint, it was great fun getting to interact with other smart marketers, brainstorming tactics that could be put into play immediately for the client. And, from a sponsor's viewpoint, I can see where it's highly valuable, immediately getting thirty or so people, and their varied experiences, to focus on their current issues.

I was also impressed by Jeremy's ability to orchestrate the event, while simultaneously capturing video and audio to document it.

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