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Thursday, October 02, 2008


Interesting tag towards the end of a radio spot. It was a commercial for Walmart and included the phrase "if you can find a lower price, we'll match it". Their new tag line is "Save Money. Live Better" They're focused more on lifestyle than the lowest prices identity that they had for so long...but I wonder who else might have found that a bit jarring - the idea that you'd find a lower price somewhere other than Walmart.



Blogger Maureen Reynolds said...

Does "Christmas at KMart" ring a bell? "...cause hell is Christmas at the 7-11".

8:55 AM  

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