Naked Conversations: Kryptonite Argues Its Case There's an interesting interview with Donna Tocci, the PR manager for Kyrptonite, which is often cited as an example of how stories spread across blogs. In her case, it was the fact that some of their bike locks could be picked with a Bic pen. It's certainly interesting to hear the rest of the story, and find out what was going on inside the company at that time.