« Home | Some quick thoughts for a friends aunt, who had so... » | The new cold calling tips for e-marketing agencies... » | I'm trying out Bloglet. You'll notice a new signu... » | I've been reading Steve Pavlina's blog a lot latel... » | Micro Persuasion: Corporate Blogs Aint Just Hype -... » | How to send out blog postings via email I've been... » | I was talking to a friend who runs http://www.best... » | I had an good conversation today with an investmen... » | Advice for Interns, after four weeks of interning:... » | E-marketing for Execs: I sometimes think it would... »

Tuesday, July 12, 2005

Great post from Ripples called " I get by with a little help from my friends.." on "how I make money from blogging". As I posted a while back, it's all about networking, especially if you're selling a service, like financial planning. The key point:
All of the cards and letters and phone calls and introductions in everyday business are just a means to begin a conversation between buyer and seller. Nobody ever asks, "How do you make money cold calling?" or, "How do you make money advertising?" Blogging is the means to an end, not the end.
Blogging is just one very good way to reach interested people with your message. The critical difference is that they discover you. You are not interrupting them or jamming their inbox with unwanted communications.


Anonymous Anonymous said...

Right, and I think blogging for the sake of blogging, like home pages for the sake of home pages (remember those?), won't last. Nor will the phenomenon of people constantly blogging about blogging. As it matures it will become much less a self-conscious novelty and much more a pragmatic expedient-- an easy way of publishing your message and getting discovered because your message speaks to someone- can't think of a better advertising medium than than :) My $.02

4:28 PM  

Post a Comment

<< Home