Interesting post from Kareem. He works at ESPN and notes the increasing use of RSS feeds. Especially by folks who find espn.com to busy. I've found myself subconsciously navigating away from it, due to page load time, and occasionally the video that pops up on ESPN motion. Plus, with RSS I can see the columnists that I'm interested in. I can still see a few ads in an RSS reader, but many fewer than I would see at the site. Interesting dilema in the e-marketing world, figuring out how to handle that. I'm sure, somewhere on the site, there's a "light" version, but I've never stumbled across it.