Saw UFC 50 in person on Friday night. Some quick observations, and then the e-marketing slant. With the octagon in the middle of the arena, and two giant screens on either end, I don't think there was a bad seat to be had. And, in some ways, seats higher up, might have had a better angle than floor seats, without the chain link fence in the way. Only event I've ever been to where the lines for the mens room were far longer than the women's. Some e-marketing thoughts on their website:

• There's a lot going on. I'd try to simplify some of the pages, and make the "join now" newsletter much more prominent to find.
• I'd go through the site and update all of the FAQ's, and make sure they had the latest information. If UFC 50 was the most recent, some questions shouldn't mention UFC 44 as the most recent.
• Learn UFC. I'd have a few video clips of fights, or dramatic moments, and some pictures of the different moves.
• In the news section, I'd get rid of the strange characters in the press release on the fight.