I've had a few friends ask me about blogging lately. I've generally recommended it, especially if they're in an industry where contact with potential customers on a regular basis would be useful. For example, our friend David makes custom furniture. It's something that many people are inherently curious about. A blog would let people follow his construction process, and learn more about what goes into making a one of a kind item. There are some great examples online. If you're interested in what goes into make a custom tailored $4,000 suit, you can visit English Cut. How bout promoting a winery? Check out what Hugh is doing with Stormhoek.