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Wednesday, October 17, 2007

Washington Post shopping site

The Washington Post has launched a new shopping site. CSE strategies has a review that gives it kudos for blending commerce and content. The two most interesting features are a "window shopping" feature that lets you scroll through the offerings of what appear to be local merchants. And, the local blog on shopping is buried beneath the fold.
There's a variety of interesting content; built around their partnership with Become.com. They seem a bit constrained by the WP.com design, which mandates a big ad across the top, then there menu, and another ad on the right. The site design is also unnecessarily narrow, so everything feels crammed together.
Overall, I'd rate it a good start, in significant need of some visual cohesion.

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