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Friday, September 21, 2007

Comparison Engines: Quality Score Impacts

PPC Super Affiliate has a great post on changes to Google's Quality Score ranks. The key phrase from Google:
The following types of websites are likely to merit low landing page quality scores and may be difficult to advertise affordably. In addition, it’s important for advertisers of these types of websites to adhere to our landing page quality guidelines regarding unique content.

* eBook sites that show frequent ads or install malware
* ‘Get rich quick’ sites
* Comparison shopping sites

This is a very interesting development, going into Q4 when the comparison engines typically raise their rates...Will they be able to get the traffic they need? I'll be curious to hear what Brian Smith or Scott Wingo have to say.
Amit has a take from the affiliates perspective.

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Anonymous Anonymous said...

There's a huge range in quality among comparison shopping engines. Even within the CSEs, there are some product areas where they'll be of great value and others where they are useless.
It looks like CSEs will be scored on merit. If I'm wrong and it is a blanket slap, it's going to be a bad time for the CSEs and some sites that rely heavily on that traffic.

12:18 PM  
Anonymous Anonymous said...

I can agree with this move to punish the one's gaming Google, but to punish legitimate sites that provide comparisons to shoppers could get a little hairy.
Google is not unknown for being heavy handed in punishment and sometimes those hands fall on innocent sites. Maybe they should slip in an update to punish DMOZ?

3:24 PM  

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