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Wednesday, October 26, 2005

I've seen/heard about 6 Verizon ads (Metro/Email/Signage) in the last two days. Most were promoting their $14.95 high speed (768Kbps). Where you search their site, they try to upsell you to their 3.0Mbps which is eventually 29.95/month with a contract. They've been using the tagline in their graphics: This is Powerful Stuff. I'm wondering how this is going to play in the markets where they're simultaneously offering FIOS. It appears they're assuming the people who order FIOS are sophisticated users who know the benefits of high speed, while perhaps the DSL ads are more at people who just want a bit more speed and not dialup? Or, FIOS is widely unavailable, and they'll adapt their strategy as the roll out grows.


Anonymous Anonymous said...

Verizon's FiOS marketing people (and agency) are clearly separate from their flagship DSL product.

10:33 AM  

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