So, Captain Morgan has a blog. There's quite the conversation about it. There's a post by Scoble on a bit of the technical side, and from gapingvoid, they get the
"beyond lame" award
From my perspective, it just doesn't have a voice..and it doesn't sound like a human wrote it, eg:

Okay, everybody’s been known to pad their résumé once in a while, particularly when you’re talking to someone new at a bar. But it’s important to know where to draw the line. Do you really think she’s going to believe you’re an astronaut when you can’t even figure out how much tip to leave? Keep it plausible. Try these on for size: Alternate Stunt Double. Associate Casting Assistant. Dry-Land Oceanographer. Hey, even Cologne Spritzer has a nice ring to it. What’s your best almost-believable-profession?